A woman entrepreneur

A feminine and powerful symbol In her company, Delance Swiss Watches, which was founded in 1996, Giselle Rufer began creating timepieces exclusively for today's women. Unlike any in the world, these elegant watches combine exquisite French design with high precision Swiss craftsmanship. In just a few short years, the Delance watches have become a talisman, or if you will, a "taliswoman" for femininity. The Delance is audacious, erotic, feminine, powerful. It is the symbol of love in all its aspects - and a symbol of the creative power of the women.

Giselle Rufer

Audre Lorde wrote in 1934:
"Erotic comes from the Greek word eros, the personification of love in all its aspects ... and personifying creative power and harmony. When I speak of the erotic, then, I speak of it as an assertion of the life force of women, of that creative energy empowered, the knowledge and use of which we are now reclaiming in our language, our history, our dancing, our loving, our work, our lives."

For Giselle Rufer, her new watches epitomize "Time for Women". They are feminine and subtly powerful ... like those who wear them.

Learn more about the philosophy and the history of Delance Swiss Watches.