Delance CSR The genesis of an ecologically responsible brand
Giselle Rufer founded Delance watches with universal values in mind
A true precursor to eco-responsible behavior and more moved by personal, intuitive know-how than by any collective awareness. Solidarity, humanism, creativity, spirituality and good citizenship are the ingredients of this 100% feminine, eco-responsible brand.
Delance’s founder gives meaning to the values she holds dear by investing in the means required to promote and ensure the durability of her social commitment encouraging women. Delance accompanies women as they realise their dreams, fulfill their hopes and expectations and develop their talent and skills.
These goals are central to Delance corporate strategy; that is to say, since its inception in 1996, Delance has been committed to the promotion and encouragement of women as they progress along their career paths and develop their personal potential. Delance firmly believes that participating in liberating the unique contributions women bring to world economy is an economic stimulus at least as important as China’s entry on global markets.
By increasing and spreading its local presence, the brand participates at its own level to global economic development and to the protection of natural resources, even as it actively maintains its commitment to placing women at the heart of our economic future because Delance believes they are, in fact, its very cornerstone, the keystone in its construction.