The founder: Giselle Rufer
Asking Giselle Rufer what Delance means is like asking Freud what a dream means. The answer is not so much convoluted as it is full of symbols that, in a sense, substitute for language.
The need to create
Founder of Delance Swiss Watches
In May of 1996, equipped with degrees in engineering and art education along with ten years of experience in the watch industry, Giselle Rufer launched this Delance watch.
Gradually, Giselle Rufer has made a mark on the watch industry utilizing connections, friends, family and other aides-de-camp to expand her vision from her home base in Macolin, Switzerland to the rest of the world.
The exceptional proviso of Delance is that it is owned and operated solely by women, including the artisans, the watchmakers. For Giselle Rufer, there was no other way to execute her idea of creating a universal symbol of femininity than by contracting women.
I created the Delance watch as a Taliswoman who can encourage women to be the maker of their destiny. It has been an irresistible need, like a mission to accomplish for me and every woman.
A lot of converging reasons brought me to this creation. I need to tell them:
Being a women is wonderful, is magic, is mysterious. Gather your courage and be all that you can be!
Giselle Rufer draws on her experience to tell others that they too can have a goal and the determination to achieve it. Her creation of the Delance watch brand serves as a model of creativity, courage and excellence for all entrepreneurs, women and men alike.
As a featured speaker at many conferences, Giselle Rufer has shared her knowledge with all those who dream of creating their own business.
The driving force in Giselle Rufer's life is to be in harmony with herself, to do what she loves doing, for those whom she loves. She is a creative, receptive and open person who loves to use her energy and enthusiasm to impart her working philosophy to others.
- Experienced motivational speaker
Giselle Rufer began accepting invitations to speak at conferences around the world in 1986 on a variety of issues dealing with entrepreneurship and women's issues. She has been interviewed on radio and television in Europe, the United States, Africa, Asia and the Middle East.
She often involves her audience directly in the discussions, using humour and personal anecdotes to break the barrier between speaker and listeners. Her audience includes woman's groups, students, artists and artisans, men and women involved in marketing and sales, and people who simply are looking for an outlet for their creative energies