Helena Zanelli
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- Helena Zanelli
- Creative director, communication and marketing
Organisation Mondiale de la Santé, Genève
"Mrs Helena Zanelli was contracted by WHO to prepare an appropriate logo and design the image and message for communicating "Blood Safety Starts with Me" as the theme for World Headline Day 2000 on 7th April. Mrs Helena Zanelli produced a number of high-class design logos and skilfully negotiated with other partners incorporating ideas and suggestions from a wide spectrum of perspectives.
The present logo was unanimously chosen because it captures the spirit and essence of the theme "Safe Blood Starts with Me". This logo has now been adopted globally and is recognized in all WHO Regions as the corporate image of the Blood Safety Department and the symbol of altruistic blood donation.
I can unreservedly recommend Mrs Zanelli for her creative and excellent work."
Dr Jean C. Emmanuel Director Blood Safety and Clinical Technology World Health Organization, Geneva 22 January 2002
